The Relationship between Religiousity and New Product Adoption: Case Study on Muslim Students in Yogyakarta

This paper aims to fill the knowledge gap by gathering evidence from fourth largest Muslim country in world, Indonesia, through an analysis of effect consumer religiosity on new product adoption. The research uses a quantitative method, where hypothesis testing was carried out using Structural Equation Modelling-Partial Least Square (SEM-PLS) method. data used this study are primary obtained questionnaires distributed respondents, per criteria and needs. results show that Islam affects purchase decision adoption products. Hypothesis H1 examined has supported assumption religion greater control over finding is factual that, Islam, actions consumers ruled religious tenets. distinct feature compared with another similar SEM-PLS method Warp-PLS analysing data. On contrary, previous applies Smart-PLS SPSS methods. More distinctively, main focus students Yogyakarta. exploratory study, which its findings may not be generalised due limited number participants. draw attention investigating impact among It so appealing for authors see influence any